MODA

Virtual try-on that feels real.

See how pieces drape, match, and move — before you buy. Photoreal previews and calm motion in a focused, elegant flow.

  • True-to-fit results in seconds
  • Mix & match complete looks
  • Closet saves favorites to revisit & purchase
Models showcasing MODA virtual try-on results
One model. Infinite looks. Photoreal. True-to-fit. Instant.
~ 20
Typical preview time
Mix & match combinations
95% +
Realisim Accuracy
Scroll

How it works

A calm, delightful flow — designed with the same care you expect from world-class products.

  1. Snap a natural selfie

    No studio setup. Just you — and your style.

  2. Pick any item

    Dresses, tops, jeans, outerwear — switch colors instantly.

  3. See it on you

    True-to-fit previews in seconds. Save or share.

  4. Buy with confidence

    Higher certainty. Lower returns. Better choices.

Experience

A focused flow that feels effortless — from choosing a model to saving your final look.

Step 1 — Model

Choose your model

Upload a clear photo. Full-body images unlock complete outfit control. Torso-only photos work, but you won’t be able to style bottoms.

Your photo stays private and under your control.

Model selection screen — upload or pick from gallery
Step 2 — Item

Explore the item, then tap Try-on

Review details, colors, and sizing. Start a try-on instantly — and if you love it, Buy now is one tap away.

All product information remains front-and-center for confident choices.

Product page with try-on and buy actions
Step 3 — Mix & Match

Compose your look

Add pieces with the + button — pair a top with jeans, test variants, then press Try-on outfit.

Experiment freely. It’s the dressing room, without the dressing room.

Try-on composer — mix and match items and generate preview
Step 4 — Result

Save to Closet — buy anytime

Review your photoreal result and save it to Closet. Your looks and items stay organized for quick access across devices.

Return later, compare fits, or purchase directly from the saved look.

Result screen with Save to Closet and buy options

For brands

A premium try-on layer for modern fashion — brand-safe, fast to integrate, and measurable.

Turn intent into purchase

When shoppers see themselves in your pieces, confidence and conversion lift. MODA brings image-based virtual try-on directly inside the app — a premium brand experience with zero website changes.

  • In-app discovery placements — meet shoppers where they try looks.
  • Brand-safe rendering & policy controls
  • Insight loops: looks saved, try-on funnel, item interest
0%
conversion on VTO sessions
Case-study reporting
0%
higher conversion (first-time buyers)
Virtual fitting studies
0%
of fashion items are returned online (up to)
Vogue Business
0%
return reduction potential
Deployment analyses

Monetization & growth for brands

Monetize engagement, reach new customers, and let users try-before-they-buy — all inside the MODA app.

Sponsored placements

Promoted slots in discovery and curated feeds. Shoppable creative that opens the try-on composer instantly — high intent, measurable results.

Shoppable ads & promoted collections

Native ads that launch an in-app try-on with one tap — reduce friction from ad → try → purchase and attribute lift to campaigns.

Audience & retargeting (privacy-safe)

Segment users by try-on behavior (items tried, saved looks) with scoped, non-identifying cohorts — better ROI without storing images long-term.

Partner pilots & launch programs

Start with a focused pilot inside the MODA app. Align on goals, learn quickly, and scale what works. For commercial details, talk to us.

Attribution & analytics

Product-level funnel metrics — impressions → try-ons → saves → conversions. Use these signals to optimize spend and creative.

Brand creative toolkit

On-brand templates, 3D-aware product guidance, and creative best-practices so try-on results remain photoreal and consistent with your visual identity.

Talk partnerships Or contact us to build a pilot.

Make discovery visceral

Shoppers try your pieces on themselves, not models — increasing certainty and intent at the moment of decision.

Frictionless integration

MODA lives inside our app — no embeds or PDP changes. We’ll handle onboarding and catalog prep for the initial rollout.

Brand-safe rendering

Visuals tuned to fabric, drape, and color. Guardrails keep output aligned to your brand guidelines.

Analytics that matter

See try-on engagement, save/share rates, and conversion paths — signals that product and merchandising teams can act on.

1
Connect your catalog

Secure link or upload. Map variants (color/size), imagery, and copy.

2
Render & QA

We generate photoreal try-ons for core SKUs; your team reviews and approves.

3
Go live

Enable try-on in the MODA app — your collection appears in curated surfaces and search.

4
Measure & refine

Track engagement, conversion, and returns — iterate on what works.

Useful reads: Vogue Business on fashion returns · Onix on vft ecommerce use ·

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Prefer a conversation? Email info@modavft.com · Contact page

Trust

Processed securely in the cloud. No retention. Originals and saved looks stay on your device.

Secure. Ephemeral. Yours.

Try-ons are uploaded encrypted in transit to our secure cloud, processed briefly, then returned and deleted. We never keep your images. Originals and saved results live on your device — under your control.

Ephemeral cloud compute Zero retention Encrypted in transit
0%
Encrypted in transit
0
Retained copies
0
Used for training
0%
Local storage by default

Ephemeral cloud engine

Uploads are TLS-encrypted. Processing occurs short-lived in secure memory; artifacts are purged immediately after the result is returned.

Zero retention policy

We don’t store your photos or results on our servers. Technical logs exclude images and exist only to keep systems reliable.

Local storage by default

Originals and saved looks live in your app’s secure storage. Nothing is backed up to our cloud unless you explicitly export or share.

Transparent by design

Clear consent, readable settings, and a privacy summary. No dark patterns. No use of your photos for model training.

Privacy
Secure, short-lived cloud processing with zero retention. Optional export or sharing is always up to you.
Storage
Images and saved looks are kept locally in your app sandbox. Manage everything from the app’s settings.
Security
TLS encryption in transit, scoped access, and automatic purge after processing.

*Processing is temporary and image data is deleted after delivery. Saved looks remain on your device unless you export or share.

FAQ

Quick answers to common questions.

When will MODA release?

MODA is scheduled to roll out in early 2026 via an invite-only launch. We’ll publish the exact release date closer to launch — join the waitlist to receive an invite.

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What are the pricing and commercial options for brands?

For pricing and commercial enquiries, please contact us at contact@modavft.com.

How realistic are the try-ons?

Our internal testing indicates over 95% perceived accuracy for silhouette, drape and fit. We prioritise geometry and lighting so previews feel photoreal and true to how the item will appear on you.

Do I need studio-quality photos?

No — studio photos aren’t required. For best results, provide a clear, full-body image with your face visible in a neutral pose and minimal distortion (avoid heavy filters and extreme angles).

How is my photo data handled?

Photos are uploaded to secure, encrypted cloud compute only for processing and are deleted immediately after the result is returned. Originals and any saved looks remain on your device by default — we do not retain user images.

Which devices are supported?

MODA currently supports modern iOS and Android devices. Desktop support is coming soon; for the best experience keep your device OS up to date and use a phone with a working camera.

What items can I try on?

Today we support dresses, pants, shirts and other main-body garments. Footwear and additional categories are coming soon — we’re expanding supported item types over time.

How long does a try-on preview take?

Typical preview time is around 20 seconds (often faster), depending on device and network conditions — usually quicker than trying items on physically in-store.

Does MODA store images or use them for training?

No. We do not retain or use user photos for training. Processing is ephemeral: images are processed in secure memory and deleted after delivery. Saved looks remain local unless you explicitly export or share them.

How do I delete saved looks or my data?

Saved looks are stored on your device and can be removed via the app (Closet or Data settings). If you need help removing account-level data, contact support@modavft.com.

More questions?

We’re happy to help. Contact us or email info@modavft.com.

Fashion, reimagined

Calm, considered, and fast. MODA turns curiosity into confidence — before you buy.

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